Your average outdoor clothing brand? We think not!

We have lots of things going on at the moment, new families daily, mannies and nannies making enquiries, stakeholder meetings and planning many new directions for 2017/18. But every now and then something (or someone) drops into the office that makes everyone stop what they are doing and crowd around. Today’s vessel of distraction is this incredible book by Patagonia.

The book is a detailed look and explanation of their ethos surrounding building and maintaining a company that has families at their. Patagonia have been marking leaders in so many areas of their industry, but we knew little of there incredible work in supporting their employees with children.

Truly inspirational.